Jurga Juodytė
Artist, graphic designer
I work in the areas of interdisciplinary projects, video performance, social design, conceptual art and communication. My ideas are generated while analysing the comments on social problems and insights of popular communication: lifestyle and clichés conveyed via advertisement, gender stereotypes, criticism of mass communication. In my works I examine the synergy of individuality and sociability.
Presence of a physical body (and consequently, physical pain) and need to be happy at any price (and consequently, expectations) level the differences between individuals and repress our uniqueness. I apply a transgression strategy (acceptance of the approach of other) and invite a viewer to observe consequences of the experiment – discovered inadequacies and newly created meanings.
”Jurga Juodytė is an artist whose works explore expectations of a woman: what role does she have and what it feels to recognize them. She listens to external requirements and tries on the other ones: lifestyles imposed by advertising, stereotypes of sharing house works between genders, or – this time – clichés of Christian iconography. Using strategy of transgression (which means the acception of the other), Jurga admires and invites her audience to admire consequences of the experiment, which include finding mismatches and creating new implications”.
Art critic Monika Krikštopaitytė
”When Jurga Juodytė asks, what it means to be a woman-mother-artist, it is not just a play on social clichés, which would be lightly provocative, but not meaning much for the player. Jurga’s underlying issues pay to vulnerable emotions. What to do if you are scared? Or failed? How should you grieve for something you have lost or never had? Playful intonations of interdisciplinary art cover the issues, but they do not take the authority away. What else matters, Jurga’s art is a long one. The artist picks processes that take a year or even several years, instead of one moment’s run. Time is a spine of her works. And this leads to understanding that Jurga is not joking. She plays a serious game. And it lasts (or maybe costs?) a lifetime”.
Art critic Živilė Ratavičiūtė